Metro International

Swedish media company, publisher of the Metro newspapers
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Metro International, S.A.
Metro International logo.svg
TypePublic (Nasdaq Stockholm: MTROA, (Nasdaq Stockholm: MTROB)
OwnersAB Custos

Metro International is a Swedish global media company based in Luxembourg that publishes the Metro newspapers. Metro International's advertising sales have grown at a compound annual growth rate of 41 percent since launch of the first newspaper edition in 1995.[1] It is a freesheet, meaning that distribution is free, with revenues thus generated entirely through advertising. This newspaper is primarily intended for commuters who move daily in and out of big cities' business areas, mainly during rush hours.

The company was founded by Per Andersson and started as a subsidiary of the Modern Times Group along with Viasat Broadcasting. It is now controlled through the Mats Qviberg owned investment company Custos.[2] The first edition of the newspaper was published as Metro Stockholm and distributed in the Stockholm metro. As of 2012[update], all European editions (except for the Hungarian one) have been sold, reportedly so that Metro International can focus on Latin America, considered the last growth market for free newspapers.[3][4]

Metro newspapers

The Amsterdam version of Metro from 31 August 2007, showing a headline about vandalism on Wikipedia.

As of October 2009[update], there were 56 daily editions in 15 languages and in 19 countries across Europe, North and South America, and Asia, for an audience of more than 17 million daily readers and 37 million weekly readers.[1]

Metro newspaper editions are distributed in high-traffic commuter zones or in public transport networks, via a combination of self-service racks and by hand distributors on weekdays. Saturday editions are published in Stockholm, Santiago, São Paulo, and Lima. The distribution points are located either in or around public transport networks (subways, trains, buses, trams), office buildings, retail outlets, at key distribution points on busy streets, or in other high-density population areas such as college campuses.

Metro International launched several editions in Canada during 2000, leading to the creation of several commuter newspaper competitors, such as Sun Media's 24 Hours.

The local name of the Metro newspaper editions may vary due to trademark issues. Peruvian, Chilean, and Mexican editions are called Publimetro, and the Spanish edition is named Metro Directo.

Not all newspapers named Metro are part of the Metro International group. Associated Newspapers publishes another freesheet called Metro in twelve areas around Britain. This UK Metro is not related to Metro International, which used the name Morning News for its (now defunct) freesheet distributed there. However, Metro International and Associated Metro do collaborate on the Dublin Metro Herald newspaper (launched 10 October 2005), which they both own a third of, along with The Irish Times. The Dublin Metro newspaper uses the Associated Metro logo and format, however.[5] It is reported that Metro International has plans to launch a rival free evening newspaper in London.[citation needed]

There are also other examples of newspapers named Metro that are not part of the Metro International Group. In Belgium, Mass Transit Media, a joint venture of Concentra and Rossel, publishes the free daily newspaper Metro. In California, Metro Silicon Valley is a free weekly newspaper which was founded in 1985. Neither of these newspapers have links to Metro International.

In Hong Kong, Metro International sold Metro Daily in 2013 to a local businessman.[6]

Timeline of Metro editions

Metro editions by region



There are national editions in the Czech Republic, Denmark, Greece, Hungary, Italy, Finland, the Netherlands (online only),[14] Russia, and Sweden (Metro). City editions of Metro are published in many major cities.

Belgium has a bilingual free newspaper with the same name, but it is not owned by Metro International. Likewise, Metro in the United Kingdom is not part of the network. In France, the Metronews has been acquired and merged by the media company LCI - itself property of TF1.

North America

Former Metro newspaper vending boxes in Toronto. It was rebranded in 2017 as StarMetro after merging with Torstar Corporation

Nicaragua: Metro is published in Managua.

Guatemala: Metro is published in Guatemala City.

South America

See also


  1. ^ a b "Archived copy" (PDF). Archived from the original (PDF) on 28 September 2007. Retrieved 18 May 2007.{{cite web}}: CS1 maint: archived copy as title (link)
  2. ^ "Kinnevik säljer Metro till Qviberg-bolag". 15 February 2017. Retrieved 24 June 2018.
  3. ^ Sabel, Pieter (29 August 2012). "Wat moet TMG met gratis dagblad Metro?". de Volkskrant. Retrieved 29 August 2012.
  4. ^ "Telegraaf koopt gratis dagblad Metro". de Volkskrant. 29 August 2012. Retrieved 29 August 2012.
  5. ^ Byrne, Ciar (3 April 2003). "Desmond in Swedish talks over London freesheet". The Guardian.
  6. ^
  7. ^ "". Archived from the original on 17 April 2007.
  8. ^ Archived 16 April 2007 at the Wayback Machine
  9. ^ Archived 2 September 2008 at the Wayback Machine
  10. ^ Magnusson, Niklas (11 May 2009). "Metro International Sells U.S. Business to Former CEO Toernberg". Bloomberg. Archived from the original on 29 October 2013.
  11. ^ "Metro delisted 31 May 2012". Metro International. 3 May 2012. Archived from the original on 24 October 2012.
  12. ^ "Jornal gratuito "Metro" vai acabar". Diário de Notícias. 1 September 2016.
  13. ^ "Metro 20 jaar: laatste gratis dagblad van ons land". 20 June 2019.
  14. ^ a b "Colofon Metro".
  15. ^ Postmedia shutting down Metro Ottawa, 14 eastern Ontario newspapers, CBC News Ottawa, 27 November 2017
  16. ^ "Toronto Star shutting down StarMetro newspapers | CBC News".
  17. ^ Kelly, Keith J. (5 January 2020). "Freebie newspapers amNew York, Metro to merge, become amNewYork Metro". New York Post. Retrieved 6 January 2020.
  18. ^ "amNewYork and METRO join forces to become New York City's top daily paper". Am Metro New York. Schneps Media. 6 January 2020. Retrieved 6 January 2020.

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